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August 21, 2025
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50 Free and Best SEO Tools to Boost Rankings

Discover the 50 best free SEO tools to improve your rankings in 2025. From keyword research and site audits to backlinks and analytics, this guide covers everything you need.

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50 Free and Best SEO Tools to Boost Rankings

Looking for the best free SEO tools? Discover 50 powerful SEO tools for keyword research, backlinks, site audits, and more. Includes FAQs to help you choose the right tools.

50 Free and Best SEO Tools to Skyrocket Your Website Traffic

If you’re trying to grow your website, you’ve probably heard the term SEO (Search Engine Optimization) a thousand times. But here’s the truth: SEO can feel overwhelming, there are keywords, backlinks, site audits, speed tests, and a ton of technical jargon.

The good news? You don’t need to pay for expensive software right away. There are plenty of free SEO tools that give you powerful insights and help you make data-driven decisions, whether you’re a beginner blogger or running an online business.

In this article, I’ve put together a handpicked list of 50 free SEO tools that cover every area of SEO: keyword research, on-page optimization, technical audits, backlink analysis, local SEO, and more. I’ll also explain how each tool can actually help you, so you know which ones are worth your time.

Why Free SEO Tools Are a Game-Changer

Think of SEO tools as your digital assistants. They:

  • Tell you what people are searching for (so you can create content that actually gets found).
  • Show you what’s wrong with your site (broken links, slow speed, missing tags).
  • Help you spy on competitors (so you know what’s working for them).
  • Track how your website is growing over time.

And the best part? Many of the tools big agencies use are also available in free versions that still pack a punch.

The 50 Free and Best SEO Tools

Here’s the ultimate list. I’ll group them by category and explain why each is useful.

🔎 Keyword Research Tools

These tools help you find the exact words and phrases your audience types into Google.

  1. Google Keyword Planner – Free keyword data straight from Google. Perfect for beginners.

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  1. Ubersuggest (Free Plan) – Quick keyword ideas + SEO audit.

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  1. AnswerThePublic – Visual maps of common questions people ask. Great for blog post ideas.

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  1. Keyword Surfer – Chrome extension that shows search volume directly in Google search results.

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  1. Google Trends – See trending searches and seasonal topics.

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6. Keywords Everywhere (Free) – Shows related keywords while you browse.

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7. WordStream Free Keyword Tool – Simple tool for PPC & SEO keyword ideas.

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  1. Soovle – Combines search suggestions from Google, YouTube, Amazon, and more.

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9. Jaaxy (Free Trial) – Especially useful for long-tail keywords.

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10. H-supertools Keyword Tool – A hidden gem for free keyword insights.

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💡 Pro tip: If you’re stuck for content ideas, try AnswerThePublic + Google Trends together.

📝 On-Page SEO & Content Optimization

On-page SEO is about making sure your content is structured properly so Google (and your readers) love it.

  1. Yoast SEO (WordPress Plugin) – Suggests improvements while you write.
  2. Rank Math (WordPress Plugin) – Lightweight alternative to Yoast.
  3. SEOquake (Chrome Extension) – Quick on-page SEO audit.
  4. Hemingway Editor – Improves readability.
  5. Grammarly – Helps polish grammar and tone for SEO-friendly writing.
  6. Portent Title Generator – Creative blog title ideas.
  7. BuzzSumo (Free Version) – Find the most shared content on any topic.
  8. Canva – Create visuals that boost engagement and keep users longer on your site.
  9. SimilarWeb (Free Plan) – Analyze competitors’ traffic sources.
  10. SEO Minion – Handy for on-page analysis and SERP preview.

💡 Remember: SEO isn’t just about pleasing Google—it’s about making content easy and enjoyable for humans to read.

⚙️ Technical SEO Tools

Technical SEO ensures your site runs smoothly, loads fast, and is easy for search engines to crawl.

  1. Google Search Console – Must-have! Shows what keywords you rank for and site errors.
  2. Bing Webmaster Tools – Same as above, but for Bing.
  3. GTMetrix – Page speed and performance tests.
  4. Google PageSpeed Insights – Core Web Vitals optimization.
  5. Pingdom – Checks site speed globally.
  6. Screaming Frog SEO Spider (Free) – Crawl up to 500 URLs for broken links and SEO issues.
  7. Varvy SEO Tool – Tests your site for SEO best practices.
  8. XML-Sitemaps Generator – Quickly create sitemaps.
  9. Microsoft Clarity – See user behavior with heatmaps and recordings.
  10. Hotjar (Free Plan) – Another great tool for UX insights.

💡 Fixing just a few technical SEO errors can have a huge impact on rankings.

🔗 Backlink & Competitor Analysis

Backlinks are still one of the strongest ranking factors. These tools help you analyze yours (and your competitors’).

  1. Ahrefs Webmaster Tools – Free backlink and SEO audit.
  2. Moz Link Explorer – See domain authority and inbound links.
  3. OpenLinkProfiler – Free backlink analysis tool.
  4. Majestic (Free Version) – Backlink metrics and trust flow.
  5. Small SEO Tools Backlink Checker – Quick link overview.
  6. RankWatch Backlink Checker – Another free backlink resource.
  7. Hunter.io (Free Plan) – Find emails for outreach.
  8. SERProbot (Free SERP Checker) – Check keyword rankings.
  9. Check My Links (Chrome Extension) – Instant broken link checker.
  10. Copyscape (Free Version) – Detect duplicate content across the web.

💡 Pro tip: Use Ahrefs Webmaster Tools + Hunter.io together for backlinks + outreach.

📍 Local SEO Tools

If you run a local business, these are essential.

  1. Google Business Profile – The #1 free tool for local SEO.
  2. BrightLocal Free Tools – Local SEO audits.
  3. Whitespark Citation Finder – Discover citation opportunities.
  4. GeoRanker (Free Trial) – Track local rankings.
  5. Yext Scan – See how your business listings appear online.

📊 Analytics & Tracking

Finally, track your progress so you know what’s working.

  1. Google Analytics – Still the gold standard for traffic tracking.
  2. Matomo (Free Version) – Privacy-friendly analytics alternative.
  3. Clicky Analytics – Real-time website stats.
  4. Microsoft Clarity – Free heatmaps and session recordings.
  5. Hotjar (Free Plan) – Understand how visitors interact with your site.

Final Thoughts

SEO doesn’t have to be expensive or complicated. By using these 50 free SEO tools, you can:

  • Discover the best keywords for your content
  • Improve your website’s performance
  • Build backlinks and authority
  • Track growth and make data-driven decisions

👉 Start small. Pick 3–5 tools that fit your current needs. For example:

  • Beginner bloggers: Google Keyword Planner + Yoast SEO + Google Search Console
  • Business owners: Google Business Profile + GTMetrix + Ahrefs Webmaster Tools
  • Agencies: Screaming Frog + BuzzSumo + Moz Link Explorer

With the right tools, you’ll save time, avoid guesswork, and finally start seeing your website climb the rankings.

Published on August 21, 2025

By WhatLaunched Team

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